2020 IECIE eCig Expo

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2020 IECIE Shenzhen Stop: Pods Reloading Mission
2020-01-09    

 

In response to the government policy, Waste Sorting and Recycling, IECIE Shanghai Vape Culture Week appeals to E-cig users to be environmentally conscious in order to meet the national call.

The IECIE organizers will carry out a Pods Reloading Mission campaign cooperating with the exhibitors by conducting pods recycle plan. During the 3 days period, IECIE will recycle used pods and cartridges and give out new pods under a certain ratio.

Object

  1. Response to the government policy, Waste Sorting and Recycling
  2. Arise the environmental conscious of e-cig users
  3. Recycle waste component to reduce cost.
  4. Increase Branding influence by supporting environment friendly activity.  
  5. Reward customers to reinforce brand loyalty.

Content

Each sponsor publishes its own unique Reloading Code through its own media channels. Consumers can exchange their used pods and cartridges from the Reloading Areas set at the IECIE Shanghai Vape Culture Week, or the exhibitors’ booth exchange point. With the Code, the consumers can exchange used pods and cartridges for new pods.

Highlights of the event:

  1. The Pods Reloading Mission meets environmental protection needs and is beneficial to both the brands and the consumers.
  2. The Reloading Code makes the activity more interesting for military simulation, and also increases brand slogan implantation, interaction with consumers 

 

Exchange ratio

In order to facilitate the overall promotion of the event and the management of the exhibition site, IECIE provides a recommended exchange ratio for each brand to “Trade 3 used pods in 1 new pod”: 3 used cartridges for 1 new pod, 3 disposable pods for 1 new disposable pod.

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