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The British government plans to offer pregnant smokers up to £400 to quit!

2022-09-23

A pilot smoking cessation program in northwest England will reportedly offer pregnant women vouchers worth up to £400 (nearly $500) to quit smoking on Sept. 13 local time.
 

The proposal to offer financial incentives was first proposed by the Royal College of Physicians (RCP), which conducted research last year showing that financial incentives would encourage pregnant women to quit smoking. To achieve this, the UK's National Health Service (NHS) launched a guideline which estimated that for every 1,000 pregnant women offered vouchers, 177 would stop smoking. The study also showed that schemes that could stagger access to vouchers of up to about £400 over a period of time (with each relapse to smoking) were effective, and that this was cost-effective.

 

 

The guideline emphasises that women should have biochemical tests to prove they have stopped smoking before receiving vouchers. In addition, health care professionals should provide clear and up-to-date information to anyone interested in using vapes to quit smoking.

 

East Cheshire, where the project is being piloted, has a higher smoking rate than the UK national average, with 10% of pregnant residents continuing to smoke. Dr Matt Tyrer, director of public health at East Cheshire Council, said: "While the voucher amount may sound large, the savings in health costs could be up to £450,000. This is because the UK government has said that in addition to the human cost, smoking costs the UK economy around £14.7 billion a year, £2.5 billion of which is borne by the NHS."

 
These recommendations are part of a report published by the RCP that discusses what can be done to achieve the UK government's "Smoke-free by 2030" goal. Sadly, recent figures suggest that, as things stand, the target will not actually be met until 2050.

 

Information source: vapingpost

 

 

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