2020 IECIE eCig Expo

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T-Mall, Relx Leaders Reveal the Potential for E-cig Market at the IECIE NTP Summit
2019-07-26     Carlos

SHENZHEN, China, July 24, 2019 .NTP (New Tobacco Product) summit held by IECIE has drawn numerous Vape, E-cig, distributors and brands to attend in Shenzhen Dayhello international Hotel. In this summit, T-mall leader, Xuanxiao analyzed the current E-cig market in China given the fact that the price gradients of e-cigarette products is mainly concentrated in the range of 100-500 RMB, followed by the second range of 250-300 RMB. As the evidence shows, the low-priced e-cigarettes are currently on the rise, The products dominated by pods show the mainstream price trends and the dominant position of the low-price electronic cigarettes on the T-mall platform according to Xuan.

The low-price market is dominated by disposable pods and will grow tremendously to become the new spotlight of the e-cig industry. "How many manufacturers or brands can now produce a pod with the price less than 15 RMB?" Xuanxiao stressed. "This is a new dimension for the E-cig industry, if you don't do it, and there will be others who are willing to give it a try."

Qiaodan Tang, director of E-commerce of Relx first publicly stated the story of how Relx has grown within 2 years and build its own e-cig empire in the IECIE NTP summit. She showed the secret of success through four aspects: Brand, Product, R&D, Reputation.

Relx has spent a lot to support the development of the brand image. The main brand promotion methods according to Tang was an extensive and deep cooperation between Star & KOL and scene marketing.

In the last part of the summit, the organizer of IECIE e-cig Expo, Leeon shared the latest Export and Import data from the E-cig global market, emphasizing the importance of the new rising markets, such as Bahrain, New Zealand and Myanmar.


In addition, Leeon also mentioned future events including, IECIE Shanghai Vape Culture Week

  • IECIE & 36Kr E-cig Consultation Forum
  • 2019 Global NTP (Heat-Not-Burn) Summit
  • 30+ Brands, E-Cigarette New Product Promotion and Distributor Ordering Conference

This is only a small part of the Shanghai Vape Culture Week's activities, IECIE is also improving the VIP service system and enhancing the value-added services to meet the needs of exhibitors and visitors in the e-cig industry. "To be professional is the direction we have been working hard to achieve. The IECIE Shanghai Vape Culture Week will be held at Shanghai New international Expo Center between 30 Oct and 1 Nov. Are you ready?" Leeon said.